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THE BRIEF:
OBJECTIVES
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Brand awareness
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Curate and create content
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Weekly newsletter series for Headway's Mobile Masterminds
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Drive performance above benchmark (open rate and CTR)
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A/B Testing
RESULTS
33%
AVERAGE
OPEN RATE
4.2%
AVERAGE
CLICK RATE
42%
HIGHEST
OPEN RATE
11%
HIGHEST
CLICK RATE
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