THE BRIEF:

OBJECTIVES

  • Brand awareness
  • Curate and create content
  • Weekly newsletter series for Headway's Mobile Masterminds
  • Drive performance above benchmark (open rate and CTR)
  • A/B Testing

RESULTS

33%
AVERAGE
OPEN RATE
42%
HIGHEST
OPEN RATE
4.2%
AVERAGE
CLICK RATE
11%
HIGHEST
CLICK RATE
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