Sin título, 1998. © Chema Madoz.
THE RULES OF THE GAME HAVE CHANGED.
BUT WHAT STAYS THE SAME?
Automation and machine learning are here to stay. But so are the people behind it.
People are the science of our madness.
People are at the heart and center of every strategy, design, and communication.
Business impact is not possible without the talent driving it.
And sales would not be possible without people driving consumption.
It’s time to start focusing on consumers and stop focusing on the sale.
It’s not about what’s coming, it’s about what’s here to stay.
BEHIND OUR PEOPLE
"TO DO BUSINESS WITHOUT MARKETING IS LIKE WINKING TO A PERSON IN THE DARK NOBODY KNOWS WHAT'S HAPPENING BUT YOURSELF. MARKETING IS THE SALES ENGINE THAT TURNS ON THE LIGHTS."
"MARKETING IS AN INVESTMENT
NOT AN EXPENSE. WITH PUBLICITY WE GO FROM SUBTRACTING TO ADDING AND WITH A STRATEGY FROM ADDING TO MULTIPLY."
"REINVENTION IS HALF OF THE BATTLE. STRATEGY AND SALES IS THE OTHER HALF."
"THERE ARE MULTIPLE WAYS TO GROW: BY ADDING OR MULTIPLYING."