JOIN THE ANTIFRAGILE WEBINAR
Proven strategies and frameworks for accelerated growth.
Discover how to be Antifragile and gain from disorder.
NEW DATE COMING SOON
Watch the recording here
Much can be said about the transformation of business today, mainly that a company can afford to be vulnerable, but it cannot afford to be fragile.
How are companies evolving and adapting to this fast-changing market?
As seen in a recent study by Accenture, 71% of companies are not prepared for a long-term crisis, while 75% have suffered a negative impact on their business from the virus and 55% have changed their business forecast.
In order to withstand impact and thrive on volatility, a company must strive for the opposite, antifragility. The antifragile thrives on randomness, uncertainty, stressors, errors and time, because it gains from it.
Hence, the most exposed a leader/business is to change and constant volatility, the stronger the company and leader becomes.
Consider Alibaba, the $470 billion e-commerce giant, it was created during an epidemic like SARS. Similarly, Uber, HP, Microsoft, Square, MailChimp, CNN, among other household brands were founded during recessions.
In this special online workshop, WeWork and Marketing Venture's CEO and award-winner, Tatiana Johnson, explored how to create an antifragile roadmap to success. Learn how to stay competitive, navigate uncertainty and gain from disorder with tips and best practices from leading and local companies -- Amazon, Facebook, Uber, Rappi, Mercado Libre, DynAdmic, Direcly, among others.