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THE BRIEF:
OBJECTIVES
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Rebranding
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Marketing Strategy
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Partnership Development
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Growth Marketing
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PR & Positioning
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Ads and Media Management
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Event Launch: NewFronts for Sony LATAM
RESULTS
60%
APP DOWNLOADS
INCREASE
43%
NEW
USERS
35%
AD START
INCREASE
+$150K
MEDIA
SAVINGS
REBRANDING
BEFORE REBRANDING
AFTER REBRANDING
PARTNERSHIPS ACTIVATED
VIDEOS: SALES & CAMPAIGNS
VIDEOS: SALES & CAMPAIGNS
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