Tatiana Johnson
Strategy and Storytelling: A Trojan Horse
An inside look into Brand Purpose and Strategy at SXSW. As seen in PRODU, full interview below. What is Marketing Venture and what is the...
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Tatiana Johnson
- Dec 9, 2019
- 1 min
Storytelling with a purpose
An inside look into Smart Growth and the impact of storytelling. Interview with Revista Neo in AdWeek LATAM.
Tatiana Johnson
- Dec 9, 2019
- 3 min
VALUE-DRIVEN MARKETING
Why value should come first and how it can lead to disruptive innovation CHAPTER 2: LET’S TALK SUCCESS – measuring the right output....
Tatiana Johnson
- Dec 9, 2019
- 2 min
VALUE-DRIVEN MARKETING
Why value should come first and how it can lead to disruptive innovation CHAPTER I: LET'S TALK VALUE Not recognizing the difference...
Tatiana Johnson
- Dec 9, 2019
- 3 min
Technology, formats and strategy
New Year New Outlook. Trends in AdTech for 2019. As seen in Exchange Wire There’s three approaches to my humble predictions for 2019: one...
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