Tatiana Johnson
Strategy and Storytelling: A Trojan Horse
An inside look into Brand Purpose and Strategy at SXSW. As seen in PRODU, full interview below. What is Marketing Venture and what is the...
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Tatiana Johnson
Dec 9, 20191 min read
Storytelling with a purpose
An inside look into Smart Growth and the impact of storytelling. Interview with Revista Neo in AdWeek LATAM.
Tatiana Johnson
Dec 9, 20193 min read
VALUE-DRIVEN MARKETING
Why value should come first and how it can lead to disruptive innovation CHAPTER 2: LET’S TALK SUCCESS – measuring the right output....
Tatiana Johnson
Dec 9, 20192 min read
VALUE-DRIVEN MARKETING
Why value should come first and how it can lead to disruptive innovation CHAPTER I: LET'S TALK VALUE Not recognizing the difference...
Tatiana Johnson
Dec 9, 20193 min read
Technology, formats and strategy
New Year New Outlook. Trends in AdTech for 2019. As seen in Exchange Wire There’s three approaches to my humble predictions for 2019: one...
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