Tatiana JohnsonDec 9, 20193 minStrategy and Storytelling: A Trojan HorseAn inside look into Brand Purpose and Strategy at SXSW. As seen in PRODU, full interview below. What is Marketing Venture and what is the...
Tatiana JohnsonDec 9, 20191 minStorytelling with a purposeAn inside look into Smart Growth and the impact of storytelling. Interview with Revista Neo in AdWeek LATAM.
Tatiana JohnsonDec 9, 20193 minVALUE-DRIVEN MARKETINGWhy value should come first and how it can lead to disruptive innovation CHAPTER 2: LET’S TALK SUCCESS – measuring the right output....
Tatiana JohnsonDec 9, 20192 minVALUE-DRIVEN MARKETINGWhy value should come first and how it can lead to disruptive innovation CHAPTER I: LET'S TALK VALUE Not recognizing the difference...
Tatiana JohnsonDec 9, 20193 minTechnology, formats and strategy New Year New Outlook. Trends in AdTech for 2019. As seen in Exchange Wire There’s three approaches to my humble predictions for 2019: one...