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SELL THE SIZZLE
NOT THE
STEAK
THE DELICATE BALANCE BETWEEN ART, STRATEGY AND SCIENCE.
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According to Harvard Business School 95% of our purchase decisions take place unconsciously, suggesting we buy on emotion and justify with logic after.
And proving that we are not thinking machines. We are feeling machines that think.
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Great marketing like great art should make you feel, think and act!
Ellen von Unwerth ©
INSIDE SMART GROWTH:
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