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SELL THE SIZZLE
NOT THE
STEAK
THE DELICATE BALANCE BETWEEN ART, STRATEGY AND SCIENCE.
According to Harvard Business School 95% of our purchase decisions take place unconsciously, suggesting we buy on emotion and justify with logic after.
And proving that we are not thinking machines. We are feeling machines that think.
Great marketing like great art should make you feel, think and act!
Ellen von Unwerth ©
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